A new online fitness platform is looking to establish itself as the first to focus solely on strength training.

Set up by a group of PTs, the UK-based service aims to corner what it sees as an underserved market.

Offering structured strength training via on-demand classes, Grndhouse will provide targeted goal-focused classes with guidance on form and technique.

Subscriptions for the online service start from £20 per month.

The six founders – some of whom are former Barry's Bootcamp trainers – are Louis Rennocks, Esmeé Gummer, Nik Naidoo, Izy George, Jay Copley and Connor Minney. "We believe in a no-gimmicks approach to fitness and training," they told Fit Tech and HCM.

"We’re here to make people's training entertaining – while challenging them at the same time. Our view is that if it doesn’t challenge you, it won’t change you."

The founders outline Grndhouse's philosophy as being based on "demystifying the outdated stereotypes around strength training" and to showing how easily strength-based training can "transform your mind, body and happiness – either in the gym or at home"

"As six friends and fitness professionals, we’ve taught, championed and sweated our way through every type of boutique workout class – from boxing to cardio, HIIT to yoga – but one thing remains clear: neglecting strength training is a big mistake," they said.

"We know the weights area in the gym can be intimidating and we know lifting a dumbbell might seem more complicated than lacing up your trainers and going for a run, but it doesn’t have to be.

‍"Each class will talk you through which free weights or resistance bands you need and how to use them effectively, showing you how to become physically and mentally strong, whatever your goal."

"We believe Grndhouse has the power to transform the way people exercise forever."

At launch, Grndhouse will offer seven different workouts, ranging from lower body and upper body routines to "Grndhouse Hustle" and bodyweight training.